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THE CULT REVS UP FOR THIS YEAR'S GUMBALL 3000

We're impossibly excited to be back in the driving seat for this year's Gumball 3000, which returns to its birthplace... LONDON, for its biggest rally yet, shutting Regent Street down for half a million fans to enjoy 120 supercars and superstars transforming it into the world’s most expensive car park.

To celebrate its 18th year, the herculean event’s 120 supercars, driven by royalty, models, musicians, movie stars, TV personalities, Sheikhs, oligarchs, millionaires and adrenaline junkies will roar 3,000 miles across eleven countries in seven days, via themeparks, football stadiums, racing circuits and festivals.

Dublin’s Merrion Square provides the starting line for this unparalleled adventure, which weaves through Belfast, Edinburgh and Manchester’s Etihad Stadium before taking over London, where it all began back in 1999.

The capital will blaze with a galaxy of megastars participating in the rally - to be announced during the event build-up. Previous celebrity Gumballers include Kate Moss, Kylie Minogue, Johnny Knoxville, Jonathan Ross, Guy Ritchie, Billie Zane and Adrien Brody. The real stars of the show however, are the fans, who will be treated to an enormous Gumball Festival from 12 until 8pm on May 2nd, filling the historic artery of the capital with extreme sports demonstrations; live music; celebrities; a kid’s zone; car displays and much more.

That evening, Gumballers purr down the streets amid extraordinary carnival processions, for an uproarious welcome from whooping London crowds, which are expected to be the biggest in its history. They will then transform Regent Street into a once-in-a-lifetime vision of dazzling, stationary supercars against the street’s iconic backdrop, when they display their motors overnight.

While London recovers, the eclectic mix of Gumballers travel to fans around the world, with free public events throughout the journey, before crossing the finish line in Bucharest (Romania) at the iconic Palace of the Parliament for a grand finale celebration weekend, culminating in a Tony Hawk skateboard demo and performances from David Hasselhoff, The Alchemist, Bun B, Grammy-winning rapper Eve and DJ megastar Afro Jack.

Staggering sums of money will be raised for the rally’s Gumball 3000 Foundation during the week-long trek, through its jaw-dropping auctions, which have broken numerous world records - phenomenal prizes have included The Tron Legacy Night Cycle, the original Kitt steering wheel, signed by David Hasselhoff - and a private lesson with Tony Hawk and signed skateboard, which went for £38,000, making it the most expensive skateboard ever sold.