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Events

Wink Bingo advert launch

Event date: 
Monday, March 18, 2013
Location: 
Angels, Wardour Street
Client: 

Online gaming giants Wink Bingo asked The Cult to launch their new advertising campaign, featuring the Dream Idols 'boylesque' group.

With a turnaround of just 8 days from pitch to event, we knew we had our work cut out, but we decided to push ourselves and offer TWO separate promotional events within budget, because THAT'S HOW WE ROLL. 

So, first we hired a sexy pink 1959 Cadillac and shoehorned the Dream Idols in as we drove around town, hand-delivering invitations at the country's biggest media houses and sending the female population of London into a fluster on a Thursday afternoon. 

As the Wink Bingo team cruised across town, hundreds stopped to snap pictures of the topless cavalcade and took to Twitter and Facebook to share the sight. 

But it was all just a pre-cursor to the launch party itself. 

Wink Bingo took over Stringfellow's Angels club in Wardour Street, turfing out the men for a one-night hurrah for ladies (and a few select men). We transformed the entire club, installed a new stage to ensure everybody in the crowd could get a tasty vantage point and kitted out the venue with plasma screens. 

Glasses of Laurent Perriere Brut pink (natrually!) champagne welcomed guests including Sinitta, Sam Fox, Gail Porter Angellica Bell, Sarah Cawood and host for the evening, Imogen Thomas. 

And after the Dream Idols had flexed their pecs and oiled their abs throughout a 60 minute set, canapes and a free bar awaited guests as DJ and model, Laura Jean Marsh, took to the decks. 

With over 130 journalists present, the event was featured on the Mail Online's homepage within an hour of us opening our doors, and it continued to gain column inches for over a week after the party. 

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