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Events

MenKind Ultimate House Party

Event date: 
Tuesday, October 16, 2012
Client: 

MenKind is the country’s leading gift and gadget retailers and they asked The Cult to throw a party that would ensure they were at the forefront of journalist’s minds when they’re writing up their Christmas Gift Guides.
So, we decided to showcase their gadgets in the coolest way possible - as part of the greatest house party of the year.
We hired a penthouse apartment with breathtaking views over London, filled it to the rafters with booze (courtesy of Jeremiah Weed and Liefmans Fruitesse) and pizza (thanks to Papa Johns) and invited the most influential tech and consumer journalists to come to the Ultimate House Party for the night.
The X Factor’s Matt Cardle also came along to play with the remote control cars and helicopters, gaming chairs and gadgets, and was joined by former Big Brother contestant Nikki Grahame.
The result was press in the following day’s national showbiz pages, plus 18 follow-up articles and inclusions in magazines including FHM, Loaded and Now.
www.menkind.co.uk

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