The Lamborghini name has always stood for class, craftsmanship and exclusivity, and the launch of Tonino Lamborghini's Antares smartphone was no different.
The Cult was appointed to help launch the high-end mobile into the UK market with a star-studded party in central London. What we provided was a shindig that squeezed the entire Barbarians rugby team into a room with Jonathan Ross, Pixie Lott, Ricky Wilson, Dynamo, Mike Tindall, David Haye, Max Beesley, Jamelia, Sarah Harding, Downton Abbey stars, Dallas Austin, Rick Edwards, Linzip Stoppard and a host of other celebrities at the luxurious No.41 in Mayfair.
The phone, which retails for thousands of pounds and is sold exclusively in Selfridges, was the centre of attention at an event that attracted some of the biggest names from the worlds of sport, music and entertainment.
TV presenter Jonathan Ross, who attended just days before he was due to join us on the Gumball 3000 Rally, spent the evening posing for photographs with fans and chatting to fellow stars including Pixie Lott, whose appearance dominated the following day's newspapers, and fellow Gumballer and former world heavyweight champ David Haye.
Also checking out the latest addition to the competitive smartphone market was rugby legend Mike Tindall, who brought his illustrious Barbarians team mates along for the night. Film star Max Beesley took time out of a busy work schedule to attend the event, while Sarah Harding and Downton Abbey Star Alan Leech joined Radio One DJ Sarah-Jane Crawford on the impressive guestlist.
The following morning's newspapers were dominated by pictures of the launch event, creating an unbeatable hype for our client's launch into the UK.