After a competitive pitch, WinkBingo.com have enlisted The Cult for a mega brief involving the hottest male glamour group in Europe, who will be getting down to their impossibly tight hot pants to promote the internet bingo giant!
Aaaah, it's a tough life being a PR...
The Cult PR has been appointed to represent WinkBingo.com for their major advertising campaign featuring The Dream Idols.
The world's most popular online gaming entertainment company, 888.com is launching a high profile, 360 degree advertising campaign for one of their lead bingo brands, Wink Bingo to lift the Wink Bingo brand positioning as a cheeky and flirty bingo experience.
This innovative campaign will introduce the brand’s new endorsement deal with Dream Idols - www.dreamidols.co.uk - and The Cult will coordinate a launch strategy, building up to the TV advertising launch featuring Dream Idols, including a star-studded press event and sparkling editorial, targeting their demographic.
888.com Vice President of Bingo, Mickey Elimelech, stated: "Creating the new Campaign for Wink Bingo featuring the Dream Idols has been so much fun and I am confident that our Bingo community will really enjoy all the treats we have in store with this new endorsement - starting with a great TV commercial."