SOCKS shouldn’t be something we hide beneath a trouser leg, cowering inside our tightly laced shoes. They should be celebrated, enjoyed and, in some extreme circumstances, worshipped.
That’s the ethos behind Soxks, a brand that is determined to make our feet the focal point of any outfit.
Created by two Brits who found themselves in a bar in the far east, bonding over their love of heroic socks and gin & tonic, every pair of Soxks has been lovingly dreamt up by men who live by the company's motto: Dare To Dream.
But don’t take our word for it. Here’s what they say:
“Our aim is to revolutionise the way people wear, think about, and look at, socks and in so doing, contribute to making the world a better place. Nothing more, nothing less. For too long sock-wearers have been bound in shackles by the ‘rules’ of fashion and dress-codes. The doors to a whole world of opportunity have been locked, bolted, and barred. We think we have the key to unlock those doors. We also have a battering ram, but we’ll try the key first.
“Take a look around. Go on. Try to catch a glimpse of that little sliver of cotton peeking out from above your neighbour’s shoes. What do you see? Black. Or dark grey. But mostly black. This situation is the sign of a society in crisis.
"A society so afraid of individualism and identity that the vast majority of people feel compelled by a hypnotic form of dark magic to wear the same black socks as everyone else around them. The time has come for change. The time is ripe for a revolutionary movement that challenges this oppression. Sock-wearers of the world unite! We have nothing to lose but our smelly black socks!”
So there you have it. Eschew your tedious foot coverings and embrace the world of Soxks. There’s a pair to suit everyone - from the regimental grandeur of ‘The Guardsman’ to the European chic ‘Bleu, Blanc, Rouge’ and the lofty ambition of ‘Daydreamer’.
And if you can’t decide which to opt for, try a Soxkscription and receive a different pair every month!
Each pair comes beautifully packaged in a custom envelope complete with your Soxks story and a wash bag to ensure your hosiery is never separated, because even socks can get lonely.