Global beauty brand 7th Heaven celebrates 30 years of pampering the nation with its kaleidoscopic range of 100% natural, vegetarian and high performing treats which don't bother a single bunny.
Selling 35 million sachets a year in 87 countries, the multi-award-winning brand has come a long way from its humble beginnings in the kitchen of young entrepreneur, Gregory Butcher, who was passionate about animal welfare and frustrated that most beauty brands tested on them.
This was the birth of Montagne Jeunesse - French for "mountain of youth" - in 1985, starting with body lotions and bath products and then getting their big break making face masks, using the (unique at the time) sachet format to reach an international audience.
They are still the world's number one face mask and recently marked the occasion by asking their whopping, 500,000 social media fans to pick a new name during their Rename the Baby campaign - 7th Heaven was chosen, the face masks were rebranded and mountain energy spring water was added.
7th Heaven sells an extraordinary range of face masks (muds; peel offs; scrubs; sheet masques and soufflés) hair masques, body and feet goodies (soaps; oils; smoothies; bath treats and gels) as well as Men's Only; Vegan-Friendly; Gluten and Dairy-Free ranges.
They are just as passionate about looking after animals and the planet - which they scour for new, goodness-packed ingredients - as they are about caring for the nation's faces.
Animal missions include their Save the Seal campaign and Antarctica Appeal and they are proud to be Cruelty Free International and Vegetarian Standard Approved.
They have earned their environmental stripes, from their Eco Factory headquarters, complete with solar panels and carbon footprint-reducing wind turbine, "Windy" and their energy-efficient Green Barn HQ, to their Green Guardians team, who encourage biodiversity in their beautiful grounds, even planting kidney vetch to nurture the rare, Small Blue butterflies.
As well as achieving two ISO environmental certifications, their innovative products have earned a gaggle of gongs, from Best Face Mask at the Best Beauty Awards (three times in a row) to Best Face Mask at the Woman's Own Beauty Awards for their innovative Clay Spa Range and Best In Class for their Peel Off Masks at the Bella Beauty Awards.
And to mark their 30th birthday, they have planned 12 months of surprises and celebrations to put fans in 7th Heaven.